1. General
1.1 This Privacy and Marketing Policy (“Privacy Policy”) describes how Freys Hotel Aktiebolag, org. No. 556094-3598, Bryggargatan 12, 111 12 Stockholm, e-mail: freys@freyshotels.com , (“Freys Hotel Aktiebolag”, “we”) collects, uses, discloses and stores your personal information.
1.2 The Privacy Policy applies to the Freys Hotel processing of personal data that is collected when using our website.
1.3 You should always feel safe when you submit your personal information to us. With this Privacy Policy, we want to show how we ensure that your personal data is processed in accordance with applicable personal data legislation (GDPR).
2. Person responsible for personal data
2.1 Freys Hotel is responsible for personal data for our processing of your personal data and is responsible for such processing being carried out in accordance with applicable legislation.
2.2 Personal Data Assistant
- Rulemailer – Nyhetsbrevsprenumeration (https://www.rule.se/sekretesspolicy//)
- TravelClick – Rumsbokning (https://www.travelclick.com/legal/privacy-policy//)
3. When do we process your personal data?
3.1 In order for you to visit our website, we must collect and process personal information about you.
3.2 Freys Hotel collects and processes personal information about you when you use the contact forms on our website.
3.3 When you fill out that you want to subscribe to our newsletter, we process your personal information.
3.4 If you send a request to us, we will process your personal information.
4. What personal information do we process about you?
4.1 For those who visit our website
The personal information Freys Hotel collects and processes about you as visitors of our site is:
- IP address and information about your use of the Freys Hotel’s website.
4.2 For those who fill out a contact form
The personal information Freys Hotel collects and processes about you who use these forms is:
- Name
- Business
- Address
- Phone
- Amount
- Date of arrival
- Departure date
- Preferences
5. Why do we process information about you?
5.1 For those who visit our website
Freys Hotel processes your personal information for various purposes. For those of you who visit our website, we process your personal information with the aim of:
- Get a picture of how you as a visitor use the site.
5.2 For those who fill out contact forms
Freys Hotel processes personal information for those who fill out contact forms for the purpose of:
- Fulfill our obligations to you as a customer, such as providing support.
- Enable general customer care and customer service, such as answering questions and correct erroneous information.
- Provide information and direct marketing, by mail, e-mail, SMS / MMS and telephone regarding the Freys Hotel’s goods and services.
- Manage customer relationship and provide our services.
- Follow applicable legislation, such as accounting laws.
5.3 For those who want to subscribe to our newsletter
We treat you who enter your e-mail address on our website personal information for the purpose of:
- Fulfill our obligations to you as a customer.
- Provide information and direct marketing by email.
- Manage customer relationship and provide our services.
- Enable personal invitations via email.
- Follow applicable legislation, such as accounting laws.
5.4 For those who send us an inquiry through our website
Freys Hotel processes personal information for you who send us an inquiry in order to:
- Fulfill our obligations to you as a customer, such as providing support.
- Enable general customer care and customer service, such as answering questions and correct erroneous information.
- Manage customer relationship and provide our services.
- Follow applicable legislation, such as accounting laws.
6. The legal bases for our processing of your personal data
6.1 Freys Hotel bases the processing of your personal data on a number of legal grounds. These are described in this section.
6.2 We process, inter alia, your personal information in order to fulfill the agreement with you as a customer, as well as to fulfill our obligations to you as a customer. With the support of this legal basis, we process information about you as a customer, your behavior on our website, your interaction with Freys Hotel and your interest in our services.
6.3 Part of the processing of personal data we carry out is based on a so-called balance of interests. This applies, for example, to the processing we carry out in order to send you an e-mail about our services and to do a limited segmentation of customers, eg based on statistics from e-mail. Freys Hotel does not process sensitive personal data with the support of a balance of interests and does not carry out any processing that constitutes profiling with the support of a balance of interests.
6.4 In some cases, Freys Hotel may have a legal obligation to process your personal information. This applies, for example, to the processing of personal data that we carry out in order to fulfill the requirements of the Accounting Act.
7. Compilation of our personal data processing
| Purpose | Legal basis | Categories of personal data | Storage time |
| For you to visit our website. | Fulfill our commitments to you as a customer. | IP address and information about your use of the ‘Freys Hotel’s website. | As long as it is needed to fulfill the purposes for which the data was collected. |
| To enable you to fill out the contact forms on our website. |
|
8. Profiling
8.1 Freys Hotel can process your personal information through profiling if you are a customer. If you are a customer, information about how you use our web will be analyzed, which of our newsletters you have interacted with to provide you with mailings that we think will suit you.
8.2 You can at any time object to the processing of personal data through profiling. You do this by calling us or by contacting freys@freyshotels.com. Once your Freys Hotel has received your notification, we will cease processing your personal information for this purpose.
9. How long do we store information about you?
9.1 Your personal data is only stored as long as there is a need to save it to fulfill the purposes for which the data was collected in accordance with this Privacy Policy. Freys Hotel may save the data longer if needed to comply with legal requirements or to guard the Freys Hotel’s legal interests, e.g. whether a legal process is in progress.
9.2 Freys Hotel saves information on customers for a maximum of 24 months after the customer last integrated with Freys Hotel.
10. Who do we disclose personal information to?
10.1 We will not sell or share your personal data with third parties unless we have your permission.
11. Change of privacy policy
11.1 The Freys Hotel has the right to change the Privacy Policy at any time. Freys Hotel will notify you with changes to the Privacy Policy with reasonable notice.
12. The protection of your personal data
12.1 You should always be able to feel secure when you submit your personal information to us. The Freys Hotel has therefore taken the necessary security measures to protect your personal data against unauthorized access, alteration and deletion. For example, all information about customers and Account Holders are stored in a database that is protected by authorization management and firewall.
13. Your rights
13.1 Freys Hotel is responsible for the processing of your personal data in accordance with applicable legislation.
13.2 At your request or at your own initiative, Freys Hotel will correct, de-identify, delete or supplement any information that is found to be incorrect, incomplete or misleading.
13.3 You have the right to request
- Access to your personal data. This means that you have the right to request a record of the processing we carry out regarding your personal data. You also have the right to receive a copy of the personal data processed. You have the right, once a calendar year, by means of a written signed application, to receive a free copy of the personal data that is registered about you, the purposes of the processing and to which the recipients the information has been or is to be disclosed. You are also entitled to receive information in the register extract about where the data has been collected from if the personal data has not been collected from you, the existence of automated decision making (including profiling) and the foreseeable period during which the data will be stored or the criteria used to determine this period. Furthermore, you are entitled to receive information on your other rights in this register extract as specified in this section.
- Correction of your personal information. At your request, we will correct as soon as possible the incorrect or incomplete information we process about you.
- Deleting your personal information. This means that you have the right to request that your personal data be deleted if they are no longer necessary for the purpose for which they were collected. However, there may be legal requirements that we may not immediately delete your personal information in, for example, accounting and tax legislation. We will then terminate the treatment done for purposes other than following the legislation.
- Limitation of treatment. This means that your personal data is marked so that it can only be processed for certain specific purposes. You may, among other things, request limitation when you consider that your information is incorrect and you have requested correction in accordance with point 12.3 (b). While the accuracy of the data is being investigated, their processing will be limited.
13.4 Freys Hotel will notify any recipient to whom the personal data has been disclosed in accordance with paragraph 10 above regarding any corrections or deletion of data and restriction of processing of data.
13.5 You have the right to object to the processing of personal data that is carried out on the basis of a balance of interests. If you object to such treatment, we will continue the treatment only if there are legitimate reasons for the treatment that outweigh your interests.
13.6 If you do not want us to process your personal data for direct marketing, you are always entitled to object to such processing by sending an email to freys@freyshotels.com. When we have received your objection, we will cease processing personal data for such marketing purposes.
13.7 You have the right to submit any complaints regarding the processing of your personal data to the Data Inspectorate.
14. Cookies
14.1 Cookies are used on this site. Cookies are small text files that are stored on your computer and used to track what you do on the site. There are two types of cookies; permanent cookies and session cookies.
14.1.1 Permanent cookies
A permanent cookie remains on the visitor’s computer for a specified period of time. On this site, these are used to improve the site by getting statistics on how a visitor uses the site, for example which articles are read the most and how users move in the navigation.
14.1.2 Session cookies
A session cookie is temporarily stored in the computer’s memory while a visitor is on a web page. Session cookies disappear when you close your browser. This site uses session cookies to handle information that you provide when using this site’s services.
14.2 If you do not agree to the use of cookies, you may disable cookies in your browser’s security settings. You can also set the browser so that you get a query every time the site tries to place a cookie on your computer. The browser can also delete previously stored cookies, see the browser’s help pages for more information.
14.3 The Swedish Post and Telecom Agency is the supervisory authority in the area, please read more about cookies on their website.
15. Web statistics analytics tool
15.1 This site uses Google Analytics as a tool to get an idea of how visitors use the site. The analytics tool uses cookies and the information generated by them through your use of the Website (including your IP address) will be forwarded to and stored by Google on servers in the United States. This information is used for the purpose of evaluating visitor statistics, for example to improve content, navigation and structure. Google may also transfer this information to third parties if required by law or in the event that a third party processes the information on Google’s behalf. Google will not associate IP addresses with other data held by Google.
Google Analytics uses three cookies:
“_Ga” is used to distinguish users and expires after 2 years.
“_Gid” is used to distinguish users and expires after 24 hours.
“_Gat” is used to link the web page with our Google Analytics account and expires after 90 days.
15.2 If you do not want your visits to this site to appear in Google Analytics statistics, there is an add-on that you can install in your browser. You can download the extension on the Google website. You can also deny the use of cookies (see above) by selecting certain settings in the browser.
16. Production
16.1 The site is produced by the web site Tankbar and uses modern techniques and solutions.
17. Contact information
17.1 Do not hesitate to contact us if you have any questions about this Privacy Policy.
